Blog

Notes from the window.

About the music, and about using it: in videos, on streams, and for a business.

• Can a business use trending songs on Instagram? Why business accounts see fewer songs, what happens if you use a popular track anyway, and three ways to get music you're allowed to use.
• Mellow Mosaic: the lofi song from the Reels The warm, slow track under so many Instagram Reels and TikToks since February. Where to hear it, how it spread, and whether you can use it.