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Where lofi listeners are: our plays by country

By Suman Kumar · November 11, 2026

A train station café at night seen through rain-streaked windows, an empty lit platform outside

Our music has been played or used in 175 countries. On Spotify and Apple Music the US dominates; on Instagram it's everywhere from Russia to Honduras. What the map looks like, and what it pays.

Our lofi has been streamed, bought or used in videos in 175 countries. Where depends on the platform: on Apple Music, 81% of streams came from the United States; on Spotify, 51%; on Instagram and Facebook, only 36%, with big numbers from Russia, Argentina, South Africa and Honduras. The US also pays far more per play, which is why 73% of our income comes from there.

Streaming: mostly American

Spotify paid streams (5,334, all of them Mellow Mosaic):

Country Streams Share
United States 2,712 51%
Canada 486 9%
Germany 211 4%
United Kingdom 170 3%
Australia 167 3%
Philippines 111 2%
Mexico 111 2%

Apple Music streams (6,419) are even more concentrated: 5,214 from the US, 81%, then the UK, Vietnam, Turkey, Ukraine and Germany with around 100 to 150 each.

Short video: everywhere

Instagram and Facebook counted 1,050,903 uses of our music in videos, from 78 countries. Some of the top countries, with their share of all those uses:

Country Uses Share
United States 381,314 36%
Unassigned 83,297 8%
Russia 64,022 6%
Argentina 47,388 5%
South Africa 34,508 3%
Honduras 32,638 3%
Canada 24,706 2%

TikTok reached the most countries of all, 170, with 65% of its 52,544 uses in the US and the rest spread thin: Saudi Arabia, Mexico, Canada, Ukraine, Indonesia, the UAE, Brazil.

Short video carries the music much further than streaming does. A Reel made in Buenos Aires or Johannesburg shows the song to people who would never search for it.

Where the money comes from

The same play is worth very different amounts depending on where it happens. On Apple Music, a thousand streams paid us about $6.19 in the US and $12.14 in the UK, but around $2 in Mexico and under $1 in Turkey. Across all stores, the US brought in $139.25 of our $191.35. The full money breakdown is here.

What we take from it

  • Streaming listeners and video audiences are different crowds. The people who save the song on Spotify are mostly in North America and Western Europe; the people who hear it under a Reel are everywhere.
  • Income follows a few rich markets. If the goal is income, the US, UK, Canada and Germany matter most per play.
  • Reach follows short video. If the goal is being heard, Reels and TikTok matter most.
  • Write for both. That's why this site is in plain English, with rooms for moods people everywhere recognise, and why our music is free for creators anywhere to use in their own videos.

For how one song spread from Reels to Spotify's recommendations, see why one song got 65% of our streams.

Mellow Mosaic, lofi by Neural Rhythms


Written by Suman Kumar with AI help and checked before publishing. Figures come from our DistroKid royalty export, covering sales months from December 2024 to August 2026; 'OU' is DistroKid's code for plays it couldn't assign to a country.

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